Posts filed under: advertising RSS

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  Posted by Jason on Oct 21, 2010 with 0 comments Permalink | Reply
  Tags: advertising, africa (100), business (21)

  Ad Agencies See Africa as Next Big Thing

  “Fifteen months after Kofi started to set up shop, we already have higher revenue in Ghana than in South Africa,” said Richard Pinder, chief operating officer of Publicis Worldwide, a unit of Publicis Groupe SA, which wants to increase its business on the continent. The reason: Advertising growth in Africa is soaring, driven by telecom companies, financial services firms and makers of consumer products.

  Source

  http://online.wsj.com/article/SB10001424052702304741404575564193783950352.html

   

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  Posted by Mark on Nov 2, 2009 with 0 comments Permalink | Reply
  Tags: advertising, socialNetworking (32), spam (2)

  How advertising is changing because of the personal info that advertisers can get through social networking sites:

  http://www.techcrunch.com/2009/11/01/how-to-spam-facebook-like-a-pro-an-insiders-confession/

   
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  Posted by Mark on Feb 21, 2009 with 0 comments Permalink | Reply
  Tags: advertising, iphone (8)

  Interesting article about how use of free apps on iPhone goes down rapidly. So advertising does not make that much sense to monetize social apps.

  http://www.appleinsider.com/articles/09/02/19/iphone_app_usage_declining_rapidly_after_first_downloads.html